A unique region where land and sea intermingle producing spectacular coastal scenery.

The Pacific Coast Highway is a great touring route linking the Coromandel, Bay of Plenty and East Cape.

Be among the first people to see the sun as it casts its rays over the stunning white sand beaches; sample fresh seafood in a harbour side café, or award winning local wines at source and indulge yourself in one of the many unique accommodation establishments.

You could kayak along the coast, trek in the forested mountains, jetboat up a river into virgin bush, go fishing, or visit our only off-shore island volcano. The region's diversity allows you to be as busy or as laid back as you wish.