The region's catchword is "Fresh"

Appropriate for the clear mountain air, the long Pacific coastline, pristine alpine lakes and salmon-laden rivers; as well as for the novel experiences you can discover

From Kaikoura's marine mammal and bird-watching excursions, to Hanmer Springs' thermal resort, North Canterbury's wine region, the magnificent McKenzie Country, the Southern Alps and the foothills and skifields, quaint Akaroa and Banks Peninsula, and a vast agrarian hinterland, not to mention the commercial and cultural hub of Christchurch - the "garden city". You'll not be "fresh out" of things to see and do in Canterbury.